I’m Fred Demers, a multidisciplinary interactive designer based in Montreal. I create engaging digital experiences for brands and companies with an eye for innovation.
Having spent more than 10 years working for agencies, I now work independently to design interactive products and digital identities for clients ranging from small agencies to large global labels. My goal is to create meaningful interactive experiences that come alive in the digital world. I’m highly passionate about tech, innovation and new design trends—and bringing these together to deliver world-class products and services that elevate the brands I work for.
I'm always interested in hearing about new projects.
I’m Fred Demers, a multidisciplinary interactive designer based in Montreal. I create engaging digital experiences for brands and companies with an eye for innovation.
Having spent more than 10 years working for agencies, I now work independently to design interactive products and digital identities for clients ranging from small agencies to large global labels. My goal is to create meaningful interactive experiences that come alive in the digital world. I’m highly passionate about tech, innovation and new design trends—and bringing these together to deliver world-class products and services that elevate the brands I work for.
I'm always interested in hearing about new projects.
WHAT I DO
WHAT I DO
Putting design to work for you
Putting design to work for you
My designs aim to convert casual traffic into commercial results. How? By developing brand experiences that are simple yet impactful, digital yet tangible.
My designs aim to convert casual traffic into commercial results. How? By developing brand experiences that are simple yet impactful, digital yet tangible.
My designs aim to convert casual traffic into commercial results.
How? By developing brand experiences that are simple yet impactful, digital yet tangible.
My designs aim to convert casual traffic into commercial results.
How? By developing brand experiences that are simple yet impactful, digital yet tangible.
My designs aim to convert casual traffic into commercial results.
How? By developing brand experiences that are simple yet impactful, digital yet tangible.
Strategy
Strategy
Let’s start by aligning your business model with your goals. This involves understanding your marketing needs, defining your development project and drafting a plan for your creative team. It’s all about knowing where you want to go and how you plan to get there.
Creative Direction
Creative Direction
As your creative leader, I’ll analyze the brief, perform research and make recommendations on how to attract visitors and help people understand your product. Working with your creative team, I can point you to fearless ideas while making sure we include all technical aspects (SEO, copy, UX and code).
As your creative leader, I’ll analyze the brief, perform research and make recommendations on how to attract visitors and help people understand your product. Working with your creative team, I can point you to fearless ideas while making sure we include all technical aspects (SEO, copy, UX and code).
Experience Design
Experiences matter at each point of contact and across all channels. I’ll make sure you engage users with the right features, text and interactions, while keeping the project on track with effective ergonomics, site maps and user tests.
Product Design
Product Design
Each of your products is a reflection of your brand and its unique personality. Count on me to establish design systems with custom typography, icons, visual rules and guidelines, and to ensure consistent art direction throughout all production phases.
Each of your products is a reflection of your brand and its unique personality. Count on me to establish design systems with custom typography, icons, visual rules and guidelines, and to ensure consistent art direction throughout all production phases.
Each of your products is a reflection of your brand and its unique personality. Count on me to establish design systems with custom typography, icons, visual rules and guidelines, and to ensure consistent art direction throughout all production phases.
Each of your products is a reflection of your brand and its unique personality. Count on me to establish design systems with custom typography, icons, visual rules and guidelines, and to ensure consistent art direction throughout all production phases.
Each of your products is a reflection of your brand and its unique personality. Count on me to establish design systems with custom typography, icons, visual rules and guidelines, and to ensure consistent art direction throughout all production phases.