Where luxury
meets technology
Where luxury
meets technology
Where luxury
meets technology
Where luxury
meets technology
Where luxury
meets technology
Personal Project
Creative Direction, UX/UI
2017
Personal Project
Creative Direction, UX/UI
2017
Personal Project
Creative Direction, UX/UI
2017
Audi is premium automaker that designs and builds high-performance, luxury vehicles. But their current website doesn’t reflect their capabilities, nor does it speak to their audience effectively. Specifically, the product pages are hard to navigate, the photos don’t offer a straightforward experience and the user interface isn’t consistent across all channels worldwide. I set out to improve the overall experience by consolidating the interface around a stronger grid, better layout and a slicker, more appealing presence.
Audi is premium automaker that designs and builds high-performance, luxury vehicles. But their current website doesn’t reflect their capabilities, nor does it speak to their audience effectively. Specifically, the product pages are hard to navigate, the photos don’t offer a straightforward experience and the user interface isn’t consistent across all channels worldwide. I set out to improve the overall experience by consolidating the interface around a stronger grid, better layout and a slicker, more appealing presence.
Audi is premium automaker that designs and builds high-performance, luxury vehicles. But their current website doesn’t reflect their capabilities, nor does it speak to their audience effectively. Specifically, the product pages are hard to navigate, the photos don’t offer a straightforward experience and the user interface isn’t consistent across all channels worldwide. I set out to improve the overall experience by consolidating the interface around a stronger grid, better layout and a slicker, more appealing presence.
Audi is premium automaker that designs and builds high-performance, luxury vehicles. But their current website doesn’t reflect their capabilities, nor does it speak to their audience effectively. Specifically, the product pages are hard to navigate, the photos don’t offer a straightforward experience and the user interface isn’t consistent across all channels worldwide. I set out to improve the overall experience by consolidating the interface around a stronger grid, better layout and a slicker, more appealing presence.
Audi is premium automaker that designs and builds high-performance, luxury vehicles. But their current website doesn’t reflect their capabilities, nor does it speak to their audience effectively. Specifically, the product pages are hard to navigate, the photos don’t offer a straightforward experience and the user interface isn’t consistent across all channels worldwide. I set out to improve the overall experience by consolidating the interface around a stronger grid, better layout and a slicker, more appealing presence.
Luxury knows no bounds.
Luxury knows no bounds.
In the product page, I emphasized the powerful narrative with dynamic design. The car’s angles are showcased, along with the technical aspects of the product. Each call-to-action is clearer and more prominent, making it easier to launch the car builder and convert users into customers.
In the product page, I emphasized the powerful narrative with dynamic design. The car’s angles are showcased, along with the technical aspects of the product. Each call-to-action is clearer and more prominent, making it easier to launch the car builder and convert users into customers.
Focus on innovation
For the sports models, I kept the same layout as the other pages, but shifted the focus to power, sportiness and attitude. This ensures consistency across the brand, but highlights key selling features that consumers respond to.
Build your own Audi
Customizing your Audi has never been this fast or easy. Each vehicle is fully customizable with a 360° preview. I made sure this tool was easy to find and use, since it’s the first step to scheduling a test drive at a dealership.
