An upscale look for a top-of-the-line product

An upscale look for a top-of-the-line product

An upscale look for a top-of-the-line product

An upscale look for
a top-of-the-line product

An upscale look for a top-of-the-line product

PremiumBeat 
Creative Direction, brand design
2017

PremiumBeat 
Creative Direction, brand design
2017

PremiumBeat 
Creative Direction, brand design
2017

PremiumBeat 
Creative Direction, brand design
2017

Combining simplicity with excitement, we optimized the existing PremiumBeat brand identity. Our goal was to position PremiumBeat ahead of the competition and help it stand out as a leading music provider known for user-friendly, top-quality services. We developed the brand’s look, feel, style and tone. This included establishing standards for a number of elements, including grids, spacing, typography, colors, content, icons, photography style and animations. The idea was to ensure a seamless and familiar experience across all points of contact.

Combining simplicity with excitement, we optimized the existing PremiumBeat brand identity. Our goal was to position PremiumBeat ahead of the competition and help it stand out as a leading music provider known for user-friendly, top-quality services. We developed the brand’s look, feel, style and tone. This included establishing standards for a number of elements, including grids, spacing, typography, colors, content, icons, photography style and animations. The idea was to ensure a seamless and familiar experience across all points of contact.

Combining simplicity with excitement, we optimized the existing PremiumBeat brand identity. Our goal was to position PremiumBeat ahead of the competition and help it stand out as a leading music provider known for user-friendly, top-quality services. We developed the brand’s look, feel, style and tone. This included establishing standards for a number of elements, including grids, spacing, typography, colors, content, icons, photography style and animations. The idea was to ensure a seamless and familiar experience across all points of contact.

Combining simplicity with excitement, we optimized the existing PremiumBeat brand identity. Our goal was to position PremiumBeat ahead of the competition and help it stand out as a leading music provider known for user-friendly, top-quality services. We developed the brand’s look, feel, style and tone. This included establishing standards for a number of elements, including grids, spacing, typography, colors, content, icons, photography style and animations. The idea was to ensure a seamless and familiar experience across all points of contact.

Combining simplicity with excitement, we optimized the existing PremiumBeat brand identity. Our goal was to position PremiumBeat ahead of the competition and help it stand out as a leading music provider known for user-friendly, top-quality services. We developed the brand’s look, feel, style and tone. This included establishing standards for a number of elements, including grids, spacing, typography, colors, content, icons, photography style and animations. The idea was to ensure a seamless and familiar experience across all points of contact.

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Primary Typeface

Primary Typeface

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Color and material

Primary Palette

Primary Palette

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Iconography

Iconography

We meticulously created over 100 two-pixel stroke icons for all music genres and moods, as well as more general interface and functional icons.

We meticulously created over 100 two-pixel stroke icons for all music genres and moods, as well as more general interface and functional icons.

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The brand book describes all components and sets the rules for each creative element. From colors, font size, video lower thirds, swag or billboards. Without leaving room for interpretation, it explains how to customize elements for all types of marketing pieces and align the tone across all communications.

The brand book describes all components and sets the rules for each creative element. From colors, font size, video lower thirds, swag or billboards. Without leaving room for interpretation, it explains how to customize elements for all types of marketing pieces and align the tone across all communications.

The brand book describes all components and sets the rules for each creative element. From colors, font size, video lower thirds, swag or billboards. Without leaving room for interpretation, it explains how to customize elements for all types of marketing pieces and align the tone across all communications.

The brand book describes all components and sets the rules for each creative element. From colors, font size, video lower thirds, swag or billboards. Without leaving room for interpretation, it explains how to customize elements for all types of marketing pieces and align the tone across all communications.

The brand book describes all components and sets the rules for each creative element. From colors, font size, video lower thirds, swag or billboards. Without leaving room for interpretation, it explains how to customize elements for all types of marketing pieces and align the tone across all communications.

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We opted for images that were contrasted, warm and rich to create a sense of maturity and quality. In all, over 100 custom photos were shot for the brand.

We opted for images that were contrasted, warm and rich to create a sense of maturity and quality. In all, over 100 custom photos were shot for the brand.

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Music collections
Music Collections

We created distinct music covers for each music collection. The colourful covers reflect the mood and style of the music.

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Magazine issues

We also produce a series of monthly blog posts targeted at videographers. Topics reflect seasons and trends, covering everything from motion design to gear reviews.

We also produce a series of monthly blog posts targeted at videographers. Topics reflect seasons and trends, covering everything from motion design to gear reviews.

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In a premium industry, slick corporate gear is key to bringing a brand alive. We planned and designed exclusive swag for key clients and stakeholders.

In a premium industry, slick corporate gear is key to bringing a brand alive. We planned and designed exclusive swag for key clients and stakeholders.

In a premium industry, slick corporate gear is key to bringing a brand alive. We planned and designed exclusive swag for key clients and stakeholders.

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Let’s do amazing things together

Let’s do amazing things together